Meet the composer

The most famous composer you've never heard of

I'm Cary Reich. I've been writing jingles for companies large and small since 1985, you've just never seen my name in the credits. I'm also the founder of Sound Branding Ideas, my audio-branding brand for agencies, brands and stations, the companion to The Jingle Writer.

Cary Reich, The Jingle Writer, at the piano

🏆 Since 1985

Brands you know. Jingles you've hummed.

My clients have included nationally known brands like Budweiser, Firestone, Gold's Gym, Goodwill, the YMCA and Habitat for Humanity's ReStore, alongside hundreds of local businesses and organizations.

Why haven't you heard of me? Simple, commercials don't run credits. How long was it before anyone knew Barry Manilow wrote the State Farm jingle?

The philosophy

Your jingle should be yours, not mine

I work hard not to be a household name. I don't want people saying "Oh, Cary Reich wrote that." There's no "Cary Reich sound," because the focus belongs on you and your business.

To keep every jingle fresh, I work with recording talent from studios all over the country, from Los Angeles to Orlando, even Broadway voices, so your jingle has exactly the right voice.

Let's make yours

Ready when you are

Tell me about your brand and the feeling you want people to walk away with.

Start your project